Featured on packagingoftheworld.com :
http://www.packagingoftheworld.com/2015/05/muse-chocolate-concept.html
![](https://mokalache.design/wp-content/uploads/2017/05/2e965d26275713.56353e33b70ff.jpg)
Branding and Image creation for Muse - Chocolate Concept. A luxurious and innovative chocolate concept store. " We turn to chocolate when in love, when stressed, when happy, when sad and when we need inspiration. Chocolate is therefore a muse.” The branding's aim was to create a distinctive image from the market by finding that thin line between elegance and sweetness. Hope you enjoy it!
Credits:
Concept, Art Direction & Illustration: Mô Kalache www.mokalache.com
Food Photography: Tarek Korkomaz www.tarekkorkomaz.com
Interior Design: Vick Vanlian www.vickvanlian.com
![](https://mokalache.design/wp-content/uploads/2017/05/e5158826275713.56353b0705dc8-scaled.jpg)
![](https://mokalache.design/wp-content/uploads/2017/05/ca494526275713.56353e338d85d.jpg)
![](https://mokalache.design/wp-content/uploads/2017/05/2c973926275713.56353afde2536.jpg)
![Chocolate packaging with Copper pattern](https://mokalache.design/wp-content/uploads/2017/05/e01bc026275713.56353afc0fce1.jpg)
![](https://mokalache.design/wp-content/uploads/2017/05/e5edc826275713.56353ae08ad16.jpg)
![](https://mokalache.design/wp-content/uploads/2017/05/1157f226275713.56353afd91a14.jpg)
![Muse Branding Packaging Design](https://mokalache.design/wp-content/uploads/2017/05/f9399a26275713.56353ae078488.jpg)
![](https://mokalache.design/wp-content/uploads/2017/05/e5a67626275713.56353ae15f61d.jpg)
![](https://mokalache.design/wp-content/uploads/2017/05/e8272c26275713.56353e286e131.jpg)
![](https://mokalache.design/wp-content/uploads/2017/05/79508926275713.56353e282ee6b.jpg)
![](https://mokalache.design/wp-content/uploads/2017/05/9d63c026275713.56353e338e0b4.jpg)
Campaign :
The work was done by merging photography & illustration. And by the help of collaborating creatively with the team.
Credits
Art Direction & Illustration: Mô Kalache www.mokalache.com
Photography: Vincent Urbani www.vincenturbani.com
Make Up: Adiran Rux
![](https://mokalache.design/wp-content/uploads/2017/05/4a61d926275713.56353b0ad628b.jpg)
![](https://mokalache.design/wp-content/uploads/2017/05/aa48e526275713.56353afc053a9.jpg)
![](https://mokalache.design/wp-content/uploads/2017/05/27ddec26275713.56353afb75617.jpg)
![](https://mokalache.design/wp-content/uploads/2017/05/5eae4526275713.56353b0bc5cc1.jpg)
![](https://mokalache.design/wp-content/uploads/2017/05/c72d0426275713.56353e29a0bd8.jpg)
Event taken place at the shop
![](https://mokalache.design/wp-content/uploads/2017/05/faee0e26275713.56353b085b098-scaled.jpg)
![](https://mokalache.design/wp-content/uploads/2017/05/30373a26275713.56353cdf15571.jpg)