Design Doha – A Bold Identity for Qatar’s Creative Hub
Branding | Event Identity | Bilingual Design
Design Doha is a visionary initiative celebrating creativity, culture, and innovation in Qatar. Tasked with developing a compelling brand identity, the challenge was to create a system that seamlessly integrates Arabic and English typography while capturing the event’s modern yet culturally rooted aesthetic.
Concept & Strategy The identity draws inspiration from Qatar’s geometric architecture, urban dynamism, and rich design heritage. The logo and visual system embrace a modular approach, allowing flexibility across multiple applications—from billboards to digital and print media.
Key elements of the branding include:
Bilingual Typography: A strong, fluid interplay between Arabic and English, ensuring a cohesive and impactful presence.
Dynamic Layouts: A scalable identity adaptable for outdoor posters, digital platforms, and print collateral.
Cultural Fusion: A color palette and typography inspired by Doha’s modern skyline and traditional motifs.
Implementation & Impact
This branding extends beyond just a logo—it’s a comprehensive visual language designed to bring Design Doha to life across different mediums. Through a bold, structured yet fluid aesthetic, the brand identity ensures recognition, engagement, and a strong presence in the creative and cultural landscape of the region.
Scope of Work
✔ Brand Identity Design (logo, typography, color system)
✔ Visual Language & Graphic System
✔ Digital & Print Applications
✔ Outdoor & Event Collateral (posters, billboards, signage)
✔ Social Media & Marketing Materials
✔ Visual Language & Graphic System
✔ Digital & Print Applications
✔ Outdoor & Event Collateral (posters, billboards, signage)
✔ Social Media & Marketing Materials
