Project Description
Rosehill Heights is eliminating social isolation in single boomer-senior women in Canada by co-creating a healthy lifestyle empowering them through community engagement, social inclusiveness, volunteerism, and friendship. We created a very warm and cosy identity to fit the brand.
Creative Fields
Rosehill Heights is eliminating social isolation in single boomer-senior women by co-creating a healthy lifestyle, empowering them through community engagement, social inclusiveness, volunteerism, and friendship. This new shared housing model will be the natural choice for healthy, active boomer-senior women in Canada.
For the new identity design we transformed the concept of shared housing by creating a cozy, warm and charming brand. The logo itself has the 3 stages of a blooming rose, symbolizing stages in our lives and that being in a mature age is also a very beautiful period of our lives.
Here are outtakes from rejected options presented.
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