Baboon Healthy Restaurant Branding by Mokalache

Proud to be Featured Awarded Best Branding and Identity design on worldbranddesign.

restaurant visual graphics
collage art

Baboon is a restaurant and a symbol of a lifestyle where freedom, health, and creativity are central. The perfect balance of health, fun, and taste. A new and better way of enjoying food, drinks, thinking about our mind and body, being conscious and aware of how we feed ourselves.
Baboon is a place for ” health addicts “! And is located in Marbella south of Spain.

The client approached me with a problem, their current brand did not reflect the fun aspect they wanted to translate, a place where they can host healthy brunches with a Dj playing music and a fun atmosphere. They felt that eating healthy is perceived as boring and the mission was to change that! And so for the branding, I wanted to show that eating healthy is part of a lifestyle that can be fun as opposed to the boring common landscape of recycled paper and floral patterns we usually see in the Blanding landscape.  I created a series of collages that evoke summer vibes and a good time. A quirky and fun take on what healthy means, is part of our lifestyle and we should make fun! A mix of what the Marbella crowd is, trendy, fashionable and rocking a head of a parrot or banana.

Paper Bag identity
Paper Bag identity
menu design
menu design

Posted by Mo Kalache

Mô Kalache has been pulling rabbits out of hats since 1983. He is an art director that focuses on branding, illustration & communication, a magical mix to create compelling brands and experiences that resonate

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