Sufraya – Boutique Catering Brand Identity
Project Scope:
Naming · Strategy · Visual Identity · Logo Design · Typography · Art Direction
Naming · Strategy · Visual Identity · Logo Design · Typography · Art Direction
About the Brand:
Sufraya is a boutique catering concept inspired by the spirit of Arab hospitality and the ritual of the sufra : the shared table. Rooted in Kuwait and infused with Mediterranean influences, the brand redefines intimate dining experiences through curated gatherings, aesthetic food displays, and soulful presentation.
Sufraya is a boutique catering concept inspired by the spirit of Arab hospitality and the ritual of the sufra : the shared table. Rooted in Kuwait and infused with Mediterranean influences, the brand redefines intimate dining experiences through curated gatherings, aesthetic food displays, and soulful presentation.
This is not traditional catering. It’s a slow, elegant experience, crafted for individuals who value intentional design, beautiful spreads, and a warm, personal touch.
Creative Direction:
The brand identity was designed to reflect subtle luxury and modern sophistication—never loud, always considered. Inspired by elements like ceramic plates, linen textures, dried florals, and earthy tones, the visual language carries a bohemian chic elegance with cultural depth.
The brand identity was designed to reflect subtle luxury and modern sophistication—never loud, always considered. Inspired by elements like ceramic plates, linen textures, dried florals, and earthy tones, the visual language carries a bohemian chic elegance with cultural depth.
The name “Sufraya” was developed to feel feminine, poetic, and rooted—expanding on the sufra as a place of gathering, care, and ritual.
Design Highlights:
A refined wordmark with soft curves and feminine energy
An emblem inspired by modern arabesque forms and botanical detail
A warm, earthy color palette featuring cinnamon, leafy green, espresso, and sand
Elegant serif and Arabic typographic pairings
Applications across business cards, printed menus, thank-you tags, and brand mockups styled to reflect the curated dining experience
Brand Pillars:
– Hospitality as a Ritual
– Boutique Warmth
– Subtle Elegance
– Culture, Curated
– Hospitality as a Ritual
– Boutique Warmth
– Subtle Elegance
– Culture, Curated