Most food brands play it safe.
MYDA’S didn’t.

When working on this identity, the goal wasn’t to make something “nice”…
it was to make something bold enough to match the product.
Big sandwiches. Big energy. No overthinking.

The result is a brand that feels confident, a little nostalgic, and built for real people, not trends.

Launching in South East London.
Go for the sandwich, stay for the branding.