Brand Designs That Help Founders Stand Out and Scale
I build brand identities for food and consumer founders who refuse to look boring. Designed to work from your first product to multiple locations. Through creative strategy, bold design, and thoughtful storytelling, I help brands like yours stand out with artful branding, packaging, custom illustrations, complete identity, scalable applications, and comprehensive guidelines : everything you need to launch strong and grow consistently. Over the past decade, my brand systems have helped founders scale: → Miska Ice Cream: 1 → 5+ locations across Brussels → Festok: International UK distribution → Baby Mori: Scaled from startup to established, award-winning brand.
The Founder's Challenge
You’re building something special:
An artisan food brand with a family recipe → A restaurant concept with cultural roots → An ice cream brand with craft at its core → A consumer product with a founder’s mission. But you’re facing the same obstacles:
❌ STANDING OUT: Your category has 50+ brands that look identical. Minimal logos. White packaging. Sans-serif fonts. How do you get noticed?
❌ SCALING WITH CONSISTENCY: You’re growing (or planning to). How do you maintain your brand across multiple locations, products, or markets without constant redesigns?
❌ PREMIUM POSITIONING: How do you command premium pricing when your brand looks generic or forgettable?
That’s exactly what I solve. The goal? A brand that works everywhere, from packaging to menus to social media to locations you haven’t even opened yet.
Complete visual identities designed to work everywhere
DISCOVERY & STRATEGY
We dig into your story, analyze competitors, and find what makes you different.
VISUAL IDENTITY
We create 2-3 brand identity concepts with custom graphics.
BRAND SYSTEM
We build packaging, menus, signage, website and guidelines for all touchpoints.
LAUNCH SUPPORT
Production files, growth strategy and 30 days support.
SUCCESS STORIES.
Thank you Mo for the amazingly executed branding. It was a great experience working with you: your professionalism, fast response and guidance helped us realise our vision.
Mo helped create a strong brand identity for us and the first versions of our still standing and much loved logo, as well as our mascot. He was a joy to work with, very efficient and was focused on delivering a great final output. I would highly recommend his services.
Mo is an exceptionally talented designer and artist. His designs are unique and eye-catching. He is also a very clever branding and marketing guru and has helped us with our start up business since the beginning. We honestly would not be where we are today without him and we fully recommend his work and work ethic to anyone who wants the best.
Mo was the brand strategist and designer for mimik. We have been engaged with him for almost 10 years and will continue working with him for all our branding and design needs. He is a pleasure to work with, responsive, knowledgeable, and trustworthy. I recommend highly.
I highly recommend Mo Kalache for his exceptional talent as a website, brand, and graphic designer. His work is not only creative and fresh but also highly aligned with the business goals and objectives of his clients. Mo has a remarkable ability to listen,
think critically, and carefully apply designs that are not just visually appealing but also effective in communicating the brand's message.What truly sets Mo apart is his collaborative approach—he understands the value of working closely with clients to ensure the final product not only meets but exceeds expectations. His ability to balance creativity with strategic thinking makes him an invaluable asset to any project. Beyond his incredible skills, Mo is an amazing person with a kind heart and a genuine personality. Working with him is always a pleasure, and his warmth and integrity shine through in everything he does. If you're looking for a designer who is innovative, thoughtful, and simply a wonderful person to work with, Mo Kalache is the perfect choice.
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