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Iconic Packaging: The Craft of Designing for Impact In a crowded marketplace, packaging design isn’t just protective—it’s an opportunity to captivate customers and build brand loyalty. Expertly crafted packaging grabs attention, boosts recall, and elevates brand perception. Let’s explore how strategic, craft-focused design makes a product not only memorable but irresistible. 1. Why Unique Packaging…
In the ever-evolving landscape of Fast-Moving Consumer Goods (FMCG), staying relevant and captivating the Gen Z audience requires more than just a product – it demands purposeful branding that resonates on a deeper level. Join me on this journey as we explore the intricacies of crafting FMCG brands tailored for the discerning Gen Z consumers,…
In my role as a branding designer, I’ve had the privilege of collaborating with diverse and authentic Lebanese brands. Each possesses a unique story and purpose, and through purpose-driven branding, I’ve witnessed the transformative power of storytelling to attract ideal customers. Why Branding Matters for Lebanese Brands: Lebanese brands, including iconic establishments like Leila Restaurant, embody…
How MO KALACHE Uses Art & Strategy to Unlock Branding PotentialAt MO KALACHE, we believe in the power of art and strategy to unlock a brand’s full potential. Our team of award-winning artists, writers, and filmmakers use their expertise to create powerful visuals, animations, and videos that help brands stand out.We specialize in helping businesses…
When most people think of branding, they think that branding is only for corporations and big brands like Coca-Cola or Nike. However, branding is just as important for healthcare organizations. A strong brand can help a healthcare organization attract patients and create loyalty among them. In this article we’ll read, Why branding is important for…
A professional website is a vital element of your online marketing strategy. Not only can such sites quickly engage new customers, they also allow existing customers to continue building relationships with you. If you want to get closer to your prospects and customers, or if you are already doing business on the Internet, having an effective…
Branding is one of the most important aspects of any business, whether it’s a startup or an established company. A strong brand can help you stand out from the competition, and it can also help you attract new customers and keep them loyal to your business. If you’re a startup, branding may seem like a…
The holidays are almost here! Awesome food, grand celebrations, and quality time with close and dear ones during this Christmas. The holiday seasons are the most profitable times in a year! If done right, businesses can reform and transform the revenue as well as their clientele. This is why businesses should pay more attention to…
Interesting times we are living in when a digital asset has so much value! If you don’t know about NFTs yet let me shed a light with this post. Questions I have been getting lately about NFTs, crypto art 🖼 and decided to create this post to shine a little info. Feel free to share…
We are living in very uncertain times, I am only inviting you to take a deep breath and exhale. Let’s be clear. This is not a “marketing opportunity” to capitalize on, and I do not recommend brands opportunistically linking themselves to a health scare. However, we want to recognize that this is a new reality and requires…
In a modern liquid society, we seek happiness and personal reaffirmation belonging to a group and following their behavior patterns, and that differentiation within that group has the risk of being penalized with indifference and even social expulsion. If these changes and contributions are not accepted and assimilated by the other members of the group.…
In a modern liquid society, we seek happiness and personal reaffirmation belonging to a group and following their behavior patterns, and that differentiation within that group has the risk of being penalized with indifference and even social expulsion. If these changes and contributions are not accepted and assimilated by the other members of the group.…